July 9 (Bloomberg) — Beijing Automotive Industry Holding Co. may be more likely to get indigestion than a boost in earnings if it buys General Motors Corp.’s Opel unit.
The Chinese company would face the challenge of running an overseas arm about twice the size of its domestic operations. It would also need to adapt production lines and learn about new technology before it could make full use of acquired systems in its own cars.
“Technology is not bread you can buy, chew up and digest quickly,” said Ricon Xia, a Daiwa Institute of Research (H.K.) analyst. “Beijing Auto would need to spend years, if not decades, to make full use of Opel’s know-how.”
Chinese automakers have struggled with previous overseas acquisitions, failing to achieve their two main goals of developing more profitable cars and ending their reliance on overseas partners. SAIC Motor Corp.’s South Korean unit, the biggest foreign acquisition by a Chinese carmaker, entered receivership in February, hurt by labor disputes and plunging sport-utility vehicle sales.
“SAIC’s experiences should ring alarm bells for all Chinese automakers,” said Yu Bing, an analyst at Pingan Securities Co. in Shanghai. “It is very difficult to manage and make good use of an overseas acquisition, especially from a developed country.”
Challenge Magna
Beijing Auto, controlled by the city government, is challenging Canadian parts-maker Magna International Inc. to buy GM’s European unit. Beijing Auto has offered to pay 660 million euros ($916 million) for 51 percent of Opel, according to a copy of the Chinese company’s proposal seen by Bloomberg News.
Magna was named as the preferred bidder for Opel in May by the German government, which is leading the sale. GM is selling Opel as it seeks to emerge from bankruptcy as a leaner and profitable company. Magna and partner OAO Sberbank have offered to buy 55 percent of Opel, and pledged investment of at least 500 million euros.
Wang Hong, a spokesman for closely held Beijing Auto, declined to comment. GM said it had received a non-binding proposal from Beijing Auto on July 3.
The Chinese carmaker has entered the bidding as talks with Aurora, Ontario-based Magna stumble. Discussions with Magna have been hindered by its demands to control distribution of GM’s Chevrolet brand in Russia and to use the Detroit-based automaker’s intellectual property for purposes not included in the original agreement, three people familiar with the matter said earlier this week.
Deal Unlikely
GM and Magna are unlikely to agree on a deal by next week, German Deputy Economy Minister Jochen Homann said on July 7. Beijing Auto’s bid contains “interesting elements,” he added.
If Beijing Auto does win the race for Opel, it may also have to reassure its existing partners, Daimler AG and Hyundai Motor Co. Both automakers have set up carmaking ventures in the Chinese capital with Beijing Auto under government rules forcing overseas carmakers to work with local partners.
The Daimler and Hyundai ventures accounted for about 40 percent of the 771,639 vehicles sold by Beijing Auto last year. The remainder came from commercial vehicles, including trucks made by unit Beiqi Foton Motor Co. Beijing Auto intends to begin selling own-brand cars next year.
Friction
“The Opel deal may cause friction between Beijing Auto and its existing partners,” said Zhang Xin, an analyst at Guotai Junan Securities Co. in Beijing. “It demands efforts and skill to manage those relationships.”
This year, Beijing Auto’s vehicle sales jumped 28 percent in the first half to 582,215, helping boost profit 78 percent to 2.48 billion yuan ($363 million). Industrywide sales jumped 14 percent in the first five months as the government handed out subsidies to revive demand.
“Beijing Auto is in good shape,” said Zhang. “That at least gives them a strong foundation to build on.”
Opel, including its British arm Vauxhall, sold about 1.46 million vehicles in Europe last year, 10.5 percent fewer than a year earlier.
Magna Co-Chief Executive Officer Siegfried Wolf has repeatedly said that he aims to have a deal ready to sign by mid-July. Brussels-based RHJ International SA is also still in the running.
Geely Holding Group Co. is also chasing Ford Motor Co.’s Volvo Car Corp. as increasing competition prevents Chinese automakers from translating rising domestic vehicle sales into bigger profits. The country’s 19 largest automakers suffered a 28 percent drop in profit in the first four months, according to the China Association of Automobile Manufacturers.
Overseas deals have done little to reverse the trend so far. SAIC bought rights for cars designed by the U.K. automaker MG Rover Group Ltd. in 2005 to temper its reliance on partners GM and Volkswagen AG. Last year, GM and Volkswagen vehicles still accounted for more than 90 percent of sales. SAIC’s South Korean unit, Ssangyong Motor Co., sought court protection from creditors after vehicle sales plunged 30 last year.
“SAIC had no success at all with Ssanyong,” said Yu. “It won’t be any easier for Beijing Auto.”
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Last Updated: July 8, 2009 16:28 EDT